What if you’re placed in a poor spot on the trade show floor?

What if you’re placed in a poor spot on the trade show floor?

What If You’re Placed in a Poor Spot on the Trade Show Floor?

A poor spot on the trade show floor can be used in a few different contexts regarding exhibit placement. For example, a poor spot could be considered one that doesn’t receive a lot of traffic. It would also refer to a spot in which you’re “sandwiched” between a few competitive marketing booths. Is there anything that you can do about this? If so, what? That’s what we’re going to talk about in the subsequent sections of this article.

Can I Just Move My Exhibit? 

The chances of this happening are very slim. Once you pay for a particular amount of space on the exhibit floor, you’ll be given a permanent spot that you cannot deviate from. This can feel like a nightmare if you feel that you’ve been placed in a bad spot. Once the trade show begins, don’t even consider things like “trading” with another booth or “upgrading”. Neither is going to happen, so you’ll simply need to make due with what’s available to you. Plus, even if you could move, would you really want to in the midst of the event happening? That would do more harm than good.

Get Creative With Your Marketing Scheme 

Just because you’ve been placed in a poor spot on the trade show floor, doesn’t mean that all hope is lost. To maximize your investment and time, get creative with your marketing scheme. Come up with something that’s so enticing that attendees can’t help but check it out. Prize wheels and free giveaways are one option. There aren’t many people who will turn away free stuff, even if it’s something small like a pen or bracelet.

To practically guarantee that you’ll stand out from the crowd, consider renting a “money booth”. A money booth is basically a large box with clear sides that can be closed once a person is inside. From here, you simply press a switch for the air to turn on. This will send whatever is inside flying through the air. You can place things like money, gift cards, or coupons inside the money machine in order to attract more visitors. After all, who’s going to turn down free money?

With promotional items like hats or t-shirts, make sure that you place your logo on each item. As more and more attendees wear them, other people will begin to ask, “Hey, where did you get that shirt?” in which case they’ll reply, “I got it from the small booth in the corner. They’re really neat. You should check them out!” The power of referral can be quite effective at trade show marketing events.

Focus on Quality, Not Quantity 

When all else fails, and you don’t receive the traffic you had originally hoped for, just do your best to convert those attendees who did visit your booth. Even if you only managed to build relationships with a handful of visitors, you can still consider your time at the trade show event a success. You’re not always going to get fixed in a quality spot on the trade show floor, but by applying the tips in this article, you should still be able to manage just fine.