Custom trade show exhibit design checklist

Custom trade show exhibit design checklist

A Winning Custom Trade Show Exhibit Design Checklist

Time is of the essence. Your company has about 4 seconds to capture and retain the attention of trade show visitors. In fact, your custom trade show exhibit  should be designed and arranged in much the same way as a highway billboard. Billboards are designed such that vehicle passengers can quickly read and understand the message as they zoom past at 80 kilometres (50 miles) per hour. It’s critical for your custom trade show exhibit design to create a visual “speed bump” to slow down traffic and direct attendees to your exhibit. By using the following custom trade show exhibit design checklist, you can encourage trade show visitors to stop and take a longer, more meaningful look.

Ask yourself the following questions as you evaluate the design of your next custom trade show exhibit:

1) Is your company name prominently displayed and located at the highest possible point in your exhibit?

Your company name and all text must be located in the upper half of the exhibit design, so that visitors standing in front of the booth won’t block this important information.

2) Are your text and graphics easily read from a distance of 10 to 20 feet?

Text should be at least 4 inches high in order to be read from 20 feet away. And remember to avoid placing text on textured surfaces, as this makes text more difficult to read. If visitors can’t read your message, they will quickly move on to the next trade show exhibit.

3) Is your exhibit theme easily read and presented with maximum impact in mind?

Sometimes less can be more. Resist the urge to place too much text on your exhibit, which will only overwhelm your visitors. Keep your message clear, concise and comprehensive.

4) Are photographs and transparencies easily interpreted from a distance of 20 feet?

Plan for adequate sizing, and remember to try to limit the number of display textures to 2 or less (such as brushed metal, matte vinyl and clear acrylic). Too many textures spell too much confusion.

5) Have you planned for table space large enough to accommodate lead-generating activities?

Know how much room you will require to complete lead generation forms, either on paper or electronically.

6) Are key points in your graphics prominently positioned?

If you can, try to emphasize only one strong, main point in your custom trade show exhibit. And keep it high on the display panel to ensure it is prominently displayed no matter how many visitors are standing in front of your booth.

7) Are your tables situated at the correct height for any planned activities?

Remember that both your staff and trade show attendees wish to be as comfortable as possible, at all times.

8) Have you set aside sufficient storage space to avoid a cluttered exhibit area? Consider well-hidden storage totes to hold your extras. Too much clutter means you will be perceived as disorganized, and you will lose prospects.

9) Have you selected colours that are attractive to the eye?

Choose colours that are pleasing and memorable, and limit your colour selection to 3 or less. Black is powerful and sophisticated, but can be stubborn. Grey sparks creativity, particularly when paired with a cool blue, green or purple. Browns are informal and usually reserved for the blue collar industry. White is pure, honest and traditional. Use reds with caution; although they are energizing, reds can also increase blood flow and anxiety in passers by. Orange is eye-catching, but if too bright can look cheap (think fast food). Use blue sparingly, as it can be calm but boring if used in abundance. Yellows can capture attention, but too much can be irritating for visitors and limit their ability to focus. Green is good, since it traditionally symbolizes nature, money, tranquility and freshness.

10) Have you located video screens and monitors at the right height, and are they large enough?

Visitors don’t want to crane their necks or strain their eyes. Try to make all of your visuals user-friendly to keep prospects at your custom trade show exhibit.

11) Have you provided adequate lighting to permit easy viewing of the exhibit?

At least 50 watts of lighting are required for a 10 foot x 10 foot display. Be certain to locate and illuminate your exhibit’s focal point.

12) Is your demonstration area large enough for your planned activities?

The rule is 50 square feet of space for each exhibit staff member, or 30 percent of the total booth area. Both visitors and your staff will be happier if they don’t feel cramped.

Trade shows are packed with exhibitors, all thirsting for valuable attention. Make certain your company gets noticed. With thoughtful planning and attention to detail you can create a striking fully-custom trade show exhibit design, and will draw attention at your next trade show. Follow the tips above to create your own visual “speed bump”, sure to catch the eye of prospective buyers.