Build trade show traffic with a customized prize wheel

Build trade show traffic with a customized prize wheel

Build Trade Show Traffic By Offering a Customized Prize Wheel

Build trade show traffic and get great results, right? Well that’s what every other exhibitor knows too. If you really want to build trade show traffic you need to be more creative than your competitors  But how? As you know by now, a big part of succeeding at trade shows is being able to engage prospects. If you can’t keep people entertained and at your exhibit for more than a few seconds, you won’t be able to convert them as easily. In this blog, we’re going to talk about a fun and unique way you can engage potential leads by offering a customized prize wheel. A customized prize wheel is basically your ordinary prize wheel, smaller in size than normal, that offers a list of prizes. Think of the show “Wheel of Fortune”, but on a smaller scale.

What Are the Benefits?

All of the vivid sounds, bright colors, and lucrative prizes associated with the prize wheel will sure attract a crowd at your exhibit. Heck, you might have people lined up waiting to have their turn! Winning something can definitely feel exciting, but winning something that relates to something you love feels much better. Simply offer prizes that are relevant to the overall theme of the trade show (and your products or services), you’ll build trade show traffic and line up a huge crowd at your exhibit. The best part is that there are literally hundreds of different ways by which you can incorporate customized prize wheels into your exhibit to increase visitor engagement.

Tips For Attracting a Crowd Using a Customized Prize Wheel

The first tip revolves around give and take. In order for a visitor to spin the prize wheel and hopefully win something, have them do something for you first. This could be filling out a contact card or a brief survey regarding a specific product or service. More times than not, the visitors will be so excited to spin the wheel that they won’t even hesitate or feel burdened to do this. Just as a side note: try to customize your prize wheel so that every contestant wins SOMETHING. Whether it is a savings coupon or promotional hat, it will make them feel better about having invested their time at your booth.

Secondly, keep the prize wheel at eye level. It should be positioned so that visitors can almost touch it as they walk by. This will make it much more likely that they’ll actually see it, stop, and give it a try. Finally, it’s essential that you have a personable staff member at the prize wheel facilitating the spins and moving the line (if any) along. A good host is one who is energetic and who knows how to engage visitors with strong conversational skills. Adapt these tips at your next trade show and you’ll be sure to make an impression with your customized prize wheel.

How Much Do They Cost?

This is an important question, and one that you’ll definitely want to consider. On average, expect to pay anywhere from $99 to $299 for a quality customized prize wheel. Obviously, as with most things in life, you get what you pay for. You’ll also need to incorporate the cost of the actual giveaways into the overall budget for the prize wheel since that will be a major expense as well, depending on how many people stop by your booth.