5 Ways that you can attract a crowd at trade shows

5 Ways that you can attract a crowd at trade shows

5 Ways That You Can Attract a Crowd At Trade Shows

Organizers are constantly searching for new and innovative ways to attract a crowd at trade shows. Some of these methods yield high amounts of engagement while others don’t. In this article, we’re going to show you five ways that you can attract more people to your trade show booth today.

Method #1: Decorate Your Booth With Attractive Personalities 

No matter how visually appealing your trade show booth looks, you won’t experience much success if your engagement skills are poor, or if you lack personality. What do musicians, actors, athletes, celebrities, and even hostesses all have in common? For one, they’re usually all smart, energetic, good-looking, and most important of all, aren’t afraid to smile!

Secondly, they’re all considered the center of attention within their respective niche, and they all typically do a good job at attracting a lot of attention. While you don’t need to go as far as to decorate your booth with celebrities, the person running your booth should have an engaging personality, not be shy, and be able to share important information about your company in a non-apprehensive and confident manner.

Method #2: Don’t Do What Everyone Else is Doing 

How can you possibly expect to experience more success than surrounding booths if you’re not doing anything meaningful to standout from them? In short, you won’t be able to. Even if it’s outside of your comfort zone, consider decorating your booth with graphics, color, lighting, and other exhibits that promote “action” and/or visual appeal. Some marketers have even gone as far as utilizing 3D image displays to further help their booth stand out from the crowd.

Method #3: Inject Humor 

Laughter is universal, and there’s no better way to connect with a stranger than by sharing funny stories or jokes. Consider injecting some humor into your trade show exhibit, but do this with care. You can setup your booth to be funny, but you want to make sure that any skits or jokes that you perform aren’t going to be offensive to anyone watching. Humor sells and mastering the art of making customers laugh will encourage them to engage with your booth even more!

Method #4: Buy a Projector 

A projector can serve as the perfect tool for helping you present important information in a user-friendly manner. When projectors were first introduced around the 1950s and 1960s, they were very expensive, and generally exclusive only to big companies or academic institutions. But thanks to the rapid increase in technological innovations, purchasing projectors has become much more affordable. As a result, this shouldn’t be a huge expense for your trade show exhibit, and will prove to be quite effective at helping you better engage visitors.

Method #5: Make Your Exhibit Interactive (Incorporate All Five Senses) 

If you had to choose only a single tip from this list and apply it, it would have to be this one. There’s no better way to attract a crowd than to make your exhibit more interactive. What do we mean by this? Basically, try to make your exhibit include all five senses – hearing, touching, smelling, tasting, and seeing. Granted, this won’t be possible for every industry, but is still a crucial tip to remember nonetheless. For example, you can arrange for your booth to include music (for auditory amusement), graphics (for visual appeal), and even physical products (for touching).