Understanding the different types of banner stands

Understanding the different types of banner stands

Understanding The Different Types of Banner Stands

One of the most budget-friendly ways to add more visual appeal to your display would be to have a trade show banner present. They are perfect for allowing you to deliver your company’s message with an exclamation point. When in an exhibition hall, a large and beautifully formatted banner stand will be one of the first things that catch visitor’s eyes. As a result, you need to be sure that you’re remaining ultra-competitive in this area and doing your best to entice visitors as much as possible with your banners.

What Are The Advantages of Quality Banners? 

Before diving in and talking about the different types of banners, let’s first talk briefly about their importance. In addition to being lightweight, portable, and budget-friendly, banners can help convey a message in a highly efficient way at a trade show event. The best part is that they come available in a variety of different formats, sizes, and styles, so choosing the right one to build brand awareness for your company shouldn’t be too difficult.

Two Main Types of Material For The Actual Banner 

Banner graphics, which can include logos or photography, are typically printed on one of two types of material: vinyl or fabric. Fabric banners are known for their durability since they aren’t susceptible to getting wrinkled or torn while being setup.

The downside is that fabric colors do fade as time goes on, which means that you’ll need to invest in a banner stand all over again. Vinyl banners are easier to clean and usually much sharper and more vivid compared to their fabric counterparts. These will be your primary two choices regarding the material for your banner stand. Now we’ll talk about the different types of configurations and types that you’ll be able to choose from.

Banner Stand Configurations 

The banner stand is the actual “thing” that’s going to be holding your banner up. Here are a few configurations that are out there for the different types of banner stands at trade show marketing events:

  • L Banner Stands: As their name might imply, these banner stands come in the shape of the letter “L”. Due to their nature of their design, they are meant to provide floor support for your banner. Trade show marketers who use this banner stand configuration will generally clip the banner in place at the bottom and top of the long side of the “L” in order to keep it from moving.
  • Retractable Banner Stands: These work in a very similar fashion to how a window shade works. During setup, you can simply roll the banner out quickly and easily. Once finished, you can “retract” it back into the banner stand. These are beneficial because they offer a high amount of convenience and can save you a lot of time during setup and cleaning at a trade show marketing event.
  • X Banner Stands: This banner is shaped like the letter “X”, and provides the nice advantage of allowing you to attach a different banner at each of its four sides.

Banner stands range in price, size, and functionality, so be sure to do proper due diligence to ensure that you’re choosing the right way for your trade show marketing event.