Pre-Show Activities

Category Archives:Pre-Show Activities

Trade show planning timeline

 Trade Show Planning Timeline For Best Results

Being able to follow a precise trade show planning timeline will give you a better chance of succeeding at your next trade show. In the following sections, we’re going to teach you how to effectively manage your trade show planning timeline in the months, weeks, days, and hours that precede the actual trade so that you can get a head start in your planning and maximize your time in the process.

One-Year Out

A trade show planning timeline needs to recognize that although the trade show may be a long time away, it will arrive sooner than you think! Now is when you should start a trade show planning timeline to enhance your marketing.

Start by focusing on developing a detailed budget and plan for how you’re going to increase your R.O.I. at the event. Start setting your objectives, which can include (but not limited to), the products you’re going to showcase, the marketing materials you’re going to bring, the exhibit spot you’re going to secure, and if possible, a get list of the rules and regulations for the trade show marketing event. Although one year may sound like a long time, you’d be surprised by how quickly the opening day will arrive. You certainly do not want to feel unprepared as the trade show draws closer.

Six Months Out 

Start experimenting with different exhibit designs. Determine the graphics and layout that you’re going to choose. The reason you want to do this at least six months before the actual event is so that you can have enough time to order all of the exhibit elements that you’ll need. This is especially true if you’re going to be hiring a company or freelancer to work on various aspects of your exhibit.


Find the best trade show for you

How To Find The Best Trade Show For You

When it comes to expanding your customer base, launching a new product, or capturing new lead prospects, trade shows are the way to go. But there is still an important question to keep in mind: how do you find the best trade show for your company or product? That’s what we are going to talk about in the sections that follow.

Why is Choosing The Right Trade Show Important? 

Exhibiting at trade shows isn’t free, and they generally require that you invest a lot of time setting up, engaging visitors, and dismantling your booth after the event is over. Wouldn’t it make much more sense to invest all of this time, money, and energy to find the best trade show that is going to provide you and your company with the most potential benefits?

Determining The Long-Term Value of Exhibiting at a Particular Trade Show 

How can you determine if a particular trade show is going to yield promising results? For one, it helps to know who is attending as well who is exhibiting. If you notice that there are many industry leaders exhibiting at the same event that you are, then that’s even more reason to market your company there. It also helps to understand what the true cost will be to your company to acquire leads.

Even if a particular trade show event is very popular, and attracts thousands of spectators and exhibitors, it still might not be financially beneficial to market your company there if you feel that you won’t be able to effectively convert a large percentage of booth visitors. However, if you’ve kept track of your previous conversion rates (as you should be doing), and notice that they are quite high, this will essentially keep your options open in regards to what trade show you exhibit at.


Social media and trade shows – the least you should know

Social Media and Trade Shows – The Least You Should Know

You’ve reserved the perfect location, setup your booth, and are trained in customer engagement and lead conversion. What now? Preparing for a trade show can definitely be time consuming, and making the most of your time at these events has been known to be challenging (especially if you’re a first-timer).  So what is the role of social media and trade shows in terms of trade show success? Fortunately, using social media in conjunction with your exhibit should allow you to capitalize on your marketing efforts. Below are a few social media tips to remember for succeeding at your next trade show. 

“Pre-Sell” Your Company’s Appearance to The Event Using Social Media 

In business and marketing, it’s routine to “pre-sell” products before they’re actually available to the general public. Not only does this build anticipation for the product or service, but it also spreads the word about it. The same concept can be applied to your own trade show appearance. Basically, let your Twitter and Facebook followers know that you’re going to be setting up an exhibit at a particular trade show event. Remind them a few months in advance so that they too can set up their own arrangements before attending. This is also a good time to contact leads that you’ve acquired in previous trade shows to let them know as well.

Use Social Media to Promote Giveaways and Competitions 

To utilize the social media and trade shows strategy for attracting more interest for your exhibit, is hold a competition or giveaway contest via social media. For example, you can tell followers that if they “re-tweet” or “share” a particular page then they’ll be entered into a drawing to win a fun or unique prize. This is a great way to not only maximize social media exposure, but also to attract a few more potential leads in the weeks (and days) coming up to the actual trade show event.