Find the best trade show for you

Find the best trade show for you

How To Find The Best Trade Show For You

When it comes to expanding your customer base, launching a new product, or capturing new lead prospects, trade shows are the way to go. But there is still an important question to keep in mind: how do you find the best trade show for your company or product? That’s what we are going to talk about in the sections that follow.

Why is Choosing The Right Trade Show Important? 

Exhibiting at trade shows isn’t free, and they generally require that you invest a lot of time setting up, engaging visitors, and dismantling your booth after the event is over. Wouldn’t it make much more sense to invest all of this time, money, and energy to find the best trade show that is going to provide you and your company with the most potential benefits?

Determining The Long-Term Value of Exhibiting at a Particular Trade Show 

How can you determine if a particular trade show is going to yield promising results? For one, it helps to know who is attending as well who is exhibiting. If you notice that there are many industry leaders exhibiting at the same event that you are, then that’s even more reason to market your company there. It also helps to understand what the true cost will be to your company to acquire leads.

Even if a particular trade show event is very popular, and attracts thousands of spectators and exhibitors, it still might not be financially beneficial to market your company there if you feel that you won’t be able to effectively convert a large percentage of booth visitors. However, if you’ve kept track of your previous conversion rates (as you should be doing), and notice that they are quite high, this will essentially keep your options open in regards to what trade show you exhibit at.
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Social media and trade shows – the least you should know

Social Media and Trade Shows – The Least You Should Know

You’ve reserved the perfect location, setup your booth, and are trained in customer engagement and lead conversion. What now? Preparing for a trade show can definitely be time consuming, and making the most of your time at these events has been known to be challenging (especially if you’re a first-timer).  So what is the role of social media and trade shows in terms of trade show success? Fortunately, using social media in conjunction with your exhibit should allow you to capitalize on your marketing efforts. Below are a few social media tips to remember for succeeding at your next trade show. 

“Pre-Sell” Your Company’s Appearance to The Event Using Social Media 

In business and marketing, it’s routine to “pre-sell” products before they’re actually available to the general public. Not only does this build anticipation for the product or service, but it also spreads the word about it. The same concept can be applied to your own trade show appearance. Basically, let your Twitter and Facebook followers know that you’re going to be setting up an exhibit at a particular trade show event. Remind them a few months in advance so that they too can set up their own arrangements before attending. This is also a good time to contact leads that you’ve acquired in previous trade shows to let them know as well.

Use Social Media to Promote Giveaways and Competitions 

To utilize the social media and trade shows strategy for attracting more interest for your exhibit, is hold a competition or giveaway contest via social media. For example, you can tell followers that if they “re-tweet” or “share” a particular page then they’ll be entered into a drawing to win a fun or unique prize. This is a great way to not only maximize social media exposure, but also to attract a few more potential leads in the weeks (and days) coming up to the actual trade show event.
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Finding trade shows

Finding Trade Shows Within Your Industry

If you’re an experienced trade show marketer then you probably already have your ways for knowing when industry events are scheduled throughout the year. However, if you’re a beginner, you probably don’t have access to these same resources. But that’s okay, because we’re going to provide you with top resources for finding trade shows within your industry.

Trade Show Listing Websites That You Should Know 

Finding trade shows is as easy as going online. There are literally several dozen websites on the Internet that you can use to keep track of all the trade show happenings within your industry. Some of these are much better (and more reliable) than others. Be sure to check out the excellent eventegg.com as it is comprehensive, global in scale, and has an excellent search feature. One of the better ones to consider is expocentral.com. Having been around since 1998, this website can provide you with an extensive list of all the trade show events happening within your industry, as well as their dates and registration information.

Another reliable website is tsnn.com. This one is actually one of the more visually appealing trade show resource websites out there, and will allow you to quickly and easily find the event of your choice. The site’s prominent “Search” feature will allow you to browse through different events based on your geographic location, the date of the event, or the industry that its in. Here are some other reliable websites to consider:

  • Bvents.com
  • Eventseye.com
  • Exhibitions.co.uk
  • Expofairs.com
  • Globalsources.com
  • Tradeshowz.com
  • Mytradefairs.com

As you can see, finding trade shows within your industry is as easy as searching within high quality trade show directories. As you build more connections by exhibiting at these trade shows, you’ll be able to learn more about events from people that you meet. 

Where Do Trade Show Events Take Place? 

Trade show events usually take place in facilities like convention centers, many of which will actually connect to a hotel. The benefit to this is that you can actually stay at the same hotel where the event is taking place. Why is this beneficial? Well for one, if it’s a multi-day trade show event, it means that you can quickly and easily get back to your room for breaks.
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