Trade shows and low traffic

Trade shows and low traffic

How to Make The Most of a Trade Shows And Low Traffic

You’ve spent countless hours researching the competition, setting up your exhibit, and putting together your marketing materials. You’ve done everything in your power to make this trade show event as profitable as possible. Unfortunately, you’re not seeing the traffic to your exhibit that you had originally hoped for. Were you placed in a poor spot on the trade show floor? Are you sandwiched between popular competitors? Trade shows and low traffic can be very annoying. There’s no time to worry about the “why” – now it’s time to focus on a solution.

You and Your Exhibit Aren’t Attached At the Hip!

Trade shows and low traffic represent a challenge to the most-seasoned trade show exhibitor. There’s no rule stating that you need to wait for visitors to come to you. Make the most of a low traffic day by going out and making them come to you. Be proactive rather than reactive. Have a few trusted staff members stay behind to manage the exhibit while you roam the trade show floor to make new connections. As the old saying goes, “If your ship doesn’t come in, swim out to it.” You can either stay at your exhibit and complain about how bad your circumstances are, or you can leave your exhibit, make new friends, and make the most of your time at the event – the choice is yours!

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Engaging with trade show visitors

Engaging With Trade Show Visitors

Attracting people to your exhibit is one thing, but engaging with trade show visitors once they arrive requires a different set of strategies altogether. For many years, trade show exhibitors used the simple technique of giving away promotional products to draw a crowd and promote customer engagement. But these techniques are slowly becoming less effective, mainly because everyone is now using them. Granted, they’re still great (and highly recommended), but they shouldn’t be your only option. Below, we’re going to provide you with a few more ways you can use for engaging with trade show visitors at your next event.

Offer an Alternative Learning Experience

It’s very important you provide trade show visitors with an alternative learning experience when they visit your exhibit. What do we mean by this? Basically, offer them several different ways to absorb information. By doing this, you make it much more likely that visitors are going to learn (and most importantly, retain) what you’re telling/showing them. Some visitors are visual learners, some are auditory learners, and some are kinesthetic learners and learn through physical activity. If possible offer something for each type of learner.

Stir Up a Challenge 

Highly successful trade show marketers are often engaging with trade show visitors to their exhibit by allowing them to play games or participate in challenges. What can these challenges be? One very powerful way to engage visitors is to have them play a pin-related game (there’s no official name for it). How does this game work? It’s actually quite simple: for each visitor who returns to your exhibit with a full set of colored pins (red, blue, green, purple, and orange), you can place them into a drawing to win a prize.

But, there’s a catch: when handing out pins, you only give each visitor five of one color (like five red pins for example). The remaining colors, they must trade other attendees for. This means that if someone is going to acquire all five colors to enter the drawing, they’ll need to engage with other visitors who have already visited your exhibit (thus, making your exhibit the most talked about at the trade show). This is a fun, unique, and cost efficient way to encourage visitors to ask more questions and further engage with you and your exhibit.
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Technology in trade shows

Technology in Trade Shows and the Role it Plays 

Technology in trade shows plays a very important role for many reasons. For example, attendees will often gravitate towards exhibits that showcase innovative digital devices and gadgets. Because of this, exhibitors with new and exciting technology will be more likely to experience a higher flow of traffic throughout the course of the trade show compared to booths that don’t have any technology.

But technology doesn’t necessarily need to be used solely for entertainment purposes. In fact, there are a variety of practical benefits to having technology in trade shows. For instance you can use various technologies like badge scanners or mobile apps to organize data, organize your exhibit, or follow up with potential leads. As a result, you’ll need to learn a thing or two about how to use technology to your advantage so that you can achieve a desirable outcome at your trade show. 

Taking Advantage of QR Code Technology 

QR codes are perfect for helping you connect with visitors. They can be used by any visitor who owns a smartphone and who is willing to invest a few seconds of their time. QR codes can be programmed to contain relevant information about your business, or even a specific product. The primary benefit to using QR codes is that they are inexpensive to promote, are recognized by practically anyone who owns a smartphone, and don’t require that you actually “give” the visitor anything.
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