Following up trade show leads – what to know

Following up trade show leads – what to know

Following Up Trade Show Leads – What To Know

Following up trade show leads the right way often means the difference between trade show success and failure. You’ve attended a quality trade show, you’ve met amazing people, and you’ve done a good job at engaging exhibit booth visitors – but what now? Is the relationship supposed to end there? Of course not! Your ultimate goal at every trade show should be to build long lasting relationships with each person who visits your booth. With that being said, we’re going to show you a few strategies for following up trade show leads that offer the highest chances of success.

Approaching Lead Follow Up in a New and More Efficient Manner 

The days of gathering business cards and handing them out at trade show events are over. This strategy alone isn’t going to do a good job at reminding past visitors of who you are and what you represent. To succeed in trade show marketing today, you need to utilize newer, more effective ways for following up trade show leads with whom you engaged at your booth.

Follow Up Tool #1: Social Media 

Social media can serve as a reliable, no-pressure platform for allowing you to slowly nurture the relationships you’ve established with visitors. For example, if you met someone, but didn’t make any solid plans of following up, this might be the perfect place to start. Connect with them on social media sites like Twitter, Facebook, and most importantly, LinkedIn.

When inviting to “connect” on LinkedIn, a good tip to keep in mind is to send a personalized invitation that includes when and how you met. Make it a proactive habit to interact with leads on social media sites like these, and then share your company’s information (when applicable) so that you can let them know what’s going on.
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Build trade show traffic with a customized prize wheel

Build Trade Show Traffic By Offering a Customized Prize Wheel

Build trade show traffic and get great results, right? Well that’s what every other exhibitor knows too. If you really want to build trade show traffic you need to be more creative than your competitors  But how? As you know by now, a big part of succeeding at trade shows is being able to engage prospects. If you can’t keep people entertained and at your exhibit for more than a few seconds, you won’t be able to convert them as easily. In this blog, we’re going to talk about a fun and unique way you can engage potential leads by offering a customized prize wheel. A customized prize wheel is basically your ordinary prize wheel, smaller in size than normal, that offers a list of prizes. Think of the show “Wheel of Fortune”, but on a smaller scale.

What Are the Benefits?

All of the vivid sounds, bright colors, and lucrative prizes associated with the prize wheel will sure attract a crowd at your exhibit. Heck, you might have people lined up waiting to have their turn! Winning something can definitely feel exciting, but winning something that relates to something you love feels much better. Simply offer prizes that are relevant to the overall theme of the trade show (and your products or services), you’ll build trade show traffic and line up a huge crowd at your exhibit. The best part is that there are literally hundreds of different ways by which you can incorporate customized prize wheels into your exhibit to increase visitor engagement.

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Trade show planning timeline

 Trade Show Planning Timeline For Best Results

Being able to follow a precise trade show planning timeline will give you a better chance of succeeding at your next trade show. In the following sections, we’re going to teach you how to effectively manage your trade show planning timeline in the months, weeks, days, and hours that precede the actual trade so that you can get a head start in your planning and maximize your time in the process.

One-Year Out

A trade show planning timeline needs to recognize that although the trade show may be a long time away, it will arrive sooner than you think! Now is when you should start a trade show planning timeline to enhance your marketing.

Start by focusing on developing a detailed budget and plan for how you’re going to increase your R.O.I. at the event. Start setting your objectives, which can include (but not limited to), the products you’re going to showcase, the marketing materials you’re going to bring, the exhibit spot you’re going to secure, and if possible, a get list of the rules and regulations for the trade show marketing event. Although one year may sound like a long time, you’d be surprised by how quickly the opening day will arrive. You certainly do not want to feel unprepared as the trade show draws closer.

Six Months Out 

Start experimenting with different exhibit designs. Determine the graphics and layout that you’re going to choose. The reason you want to do this at least six months before the actual event is so that you can have enough time to order all of the exhibit elements that you’ll need. This is especially true if you’re going to be hiring a company or freelancer to work on various aspects of your exhibit.
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