At-Show Activities

Category Archives:At-Show Activities

How much does it cost to set up a trade show exhibit?

How Much Does it Cost to Setup A Trade Show Exhibit?

Many business owners get the impression that marketing at trade shows is too expensive to try out. But this couldn’t be further from the truth. While they aren’t cheap, they definitely won’t require you to invest more than a few thousand dollars (with the exception of popular trade shows, which can exceed $10,000). In the following sections, we’ll answer the question, “How much does it cost to setup an exhibit booth at a low to mid-level trade show marketing event?”

Basic Costs 

There are a few expenses associated with trade shows that you simply can’t avoid. Whether you’re attending a large event or a small one, you’ll still be required to pay for floor space, the exhibit, and all of your marketing materials. Everything else is typically extra (unless you’re traveling, in which case, you’ll have to pay more). As a general rule of thumb, expect floor space and the exhibit itself to take up between 40% and 50% of your total budget.

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Choosing what to include in trade show giveaways

Choosing What To Include in Trade Show Giveaways

Most trade show marketers already know that including free giveaways at their exhibit booth can serve as a nice way of increasing customer engagement. The real question is: what to include in trade show giveaways? One of the primary factors that you’ll need to consider is budget. You can’t afford to break the bank for the sake of giving away free promotional items. If the cost exceeds the return on investment that you expect to make, then you need to reconsider what to include in trade show giveaways.

Keeping Budget in Mind 

While budget is definitely something that you’ll want to consider, you don’t need to overly stress about it. Nobody is going to return something they got for free! But on the same token, these items should be relevant and useful enough to where they make an impression on prospective clients.

While stickers or pens are cheap, they probably won’t work as effectively as products that are practical or stylish, like shirts, caps, or even gift cards (for more expensive giveaways like these, have the visitor give you their contact information in return for the free giveaway). The specific amount of money that you spend on free trade show marketing giveaways will depend on a lot of factors, including the location of the trade show itself, your industry, and how well you’ve setup your exhibit booth, among other things.

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Understanding the different types of banner stands

Understanding The Different Types of Banner Stands

One of the most budget-friendly ways to add more visual appeal to your display would be to have a trade show banner present. They are perfect for allowing you to deliver your company’s message with an exclamation point. When in an exhibition hall, a large and beautifully formatted banner stand will be one of the first things that catch visitor’s eyes. As a result, you need to be sure that you’re remaining ultra-competitive in this area and doing your best to entice visitors as much as possible with your banners.

What Are The Advantages of Quality Banners? 

Before diving in and talking about the different types of banners, let’s first talk briefly about their importance. In addition to being lightweight, portable, and budget-friendly, banners can help convey a message in a highly efficient way at a trade show event. The best part is that they come available in a variety of different formats, sizes, and styles, so choosing the right one to build brand awareness for your company shouldn’t be too difficult.

Two Main Types of Material For The Actual Banner 

Banner graphics, which can include logos or photography, are typically printed on one of two types of material: vinyl or fabric. Fabric banners are known for their durability since they aren’t susceptible to getting wrinkled or torn while being setup.

The downside is that fabric colors do fade as time goes on, which means that you’ll need to invest in a banner stand all over again. Vinyl banners are easier to clean and usually much sharper and more vivid compared to their fabric counterparts. These will be your primary two choices regarding the material for your banner stand. Now we’ll talk about the different types of configurations and types that you’ll be able to choose from.

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