At-Show Activities

Category Archives:At-Show Activities

More trade show leads with smarter staffing

More Trade Show Leads From Better Staffing Choices

Without a well-trained and experienced trade show staff, your chances of succeeding at a marketing event will be drastically lower. Similar to how a quarterback needs to work in harmony with the rest of his offense to score points, you need to learn how to delegate certain aspects of your trade show marketing booth to ensure that you get more trade show leads.

You Don’t Need to Carry All of The Responsibility 

The primary goal of setting up an exhibit at a trade show marketing event is to increase brand awareness. Getting more trade show leads is a close second. If you’ve ever participated in one before then you already understand how time consuming and physically exhausting they can be – which is why you shouldn’t do them alone (if you have the option). Delegating various aspects of your exhibit will liberate your time so that you can make more meaningful connections with those people that you do end up meeting and getting a chance to know. You’ll also maximize the odds of getting more trade show leads.

Pick Staff Members That Believe In Your Product 

If your own staff members don’t believe in your product, service, or company vision, then how can you possibly have these expectations for visitors? A quality exhibit starts with the loyalty and commitment of individual team members. Do your staff members deeply believe in your product? Are they willing to stick out their necks and do what needs to be done to ensure that people understand what your company is about? If not, consider picking staff members that do.

Guidelines For Quality Trade Show Staffing 

First and foremost, the personnel at your trade show exhibit need to have a lively and fully engaged personality that is lined up with your company’s vision and goals. Quiet, unenergetic staff members will bore visitors. Your staff members should be well rehearsed in the products or services that they are marketing, as well as have the ability to speak confidently about your company. More trade show leads are the reward you get for enthusiastic staff.

Read more...

5 Ways that you can attract a crowd at trade shows

5 Ways That You Can Attract a Crowd At Trade Shows

Organizers are constantly searching for new and innovative ways to attract a crowd at trade shows. Some of these methods yield high amounts of engagement while others don’t. In this article, we’re going to show you five ways that you can attract more people to your trade show booth today.

Method #1: Decorate Your Booth With Attractive Personalities 

No matter how visually appealing your trade show booth looks, you won’t experience much success if your engagement skills are poor, or if you lack personality. What do musicians, actors, athletes, celebrities, and even hostesses all have in common? For one, they’re usually all smart, energetic, good-looking, and most important of all, aren’t afraid to smile!

Secondly, they’re all considered the center of attention within their respective niche, and they all typically do a good job at attracting a lot of attention. While you don’t need to go as far as to decorate your booth with celebrities, the person running your booth should have an engaging personality, not be shy, and be able to share important information about your company in a non-apprehensive and confident manner.

Method #2: Don’t Do What Everyone Else is Doing 

How can you possibly expect to experience more success than surrounding booths if you’re not doing anything meaningful to standout from them? In short, you won’t be able to. Even if it’s outside of your comfort zone, consider decorating your booth with graphics, color, lighting, and other exhibits that promote “action” and/or visual appeal. Some marketers have even gone as far as utilizing 3D image displays to further help their booth stand out from the crowd.

Read more...

4 Trade Show Exhibit Tips

 Trade Show Exhibit Tips

After you’ve paid the necessary fees, booked your hotel, and put together your travel arrangements, you’ll probably come to realize that trade show marketing can be quite expensive! Fortunately, it’s also very worth it – as long as you know what you’re doing. In the sections that follow, we’ll provide you with four simple and practical trade show exhibit tips for helping you create the perfect, highest-converting trade show booth possible.

Tip #1: Consider White Fiberboard For Your Exhibit Floor 

When putting together the perfect trade show exhibit, you probably already know that it’s important to captivate your audience. But this can be difficult if your booth’s elements don’t stand out or aren’t visually attractive. Experts suggest making your exhibit’s floor composed of a white reflective surface. More specifically, white fiberboard is good because it is A) Durable and can withstand trade show traffic, and B) Can help reflect light more efficiently onto the elements of your exhibit (especially compared to standard, dull convention center floors). By using white fiberboard floors, you’ll help your exhibit stand out better and brighter.

Tip #2: Add Graphics To Your Exhibit

One of the best ways to help your displays stand out is to add graphics to them. If you’re featuring a specific product at a trade show, then consider investing in larger banners with images of your product and hang them around your trade show exhibit. You can include your company’s logo on these banners, as well as any other graphics that you think are relevant to what your booth is about. These should help entice people to start asking questions and engage with your exhibit.

Read more...