At-Show Activities

Category Archives:At-Show Activities

Technology in trade shows

Technology in Trade Shows and the Role it Plays 

Technology in trade shows plays a very important role for many reasons. For example, attendees will often gravitate towards exhibits that showcase innovative digital devices and gadgets. Because of this, exhibitors with new and exciting technology will be more likely to experience a higher flow of traffic throughout the course of the trade show compared to booths that don’t have any technology.

But technology doesn’t necessarily need to be used solely for entertainment purposes. In fact, there are a variety of practical benefits to having technology in trade shows. For instance you can use various technologies like badge scanners or mobile apps to organize data, organize your exhibit, or follow up with potential leads. As a result, you’ll need to learn a thing or two about how to use technology to your advantage so that you can achieve a desirable outcome at your trade show. 

Taking Advantage of QR Code Technology 

QR codes are perfect for helping you connect with visitors. They can be used by any visitor who owns a smartphone and who is willing to invest a few seconds of their time. QR codes can be programmed to contain relevant information about your business, or even a specific product. The primary benefit to using QR codes is that they are inexpensive to promote, are recognized by practically anyone who owns a smartphone, and don’t require that you actually “give” the visitor anything.

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Are trade shows important?

Are Trade Shows Important For Marketing?

Trade shows, in one form or another, have been around for thousands of years. In fact, modern day trade shows are believed to have derived from ones that were established during the late medieval period in Europe. During this time, produce growers and craftsmen would travel from town to town showcasing their products and services. It’s clear to see that not much has changed (as far as the actual concept of trade shows is concerned). But are trade shows important for marketing? Today, trade shows are used for pretty much the exact same reasons – to gain followers, make more sales, and spread the word about your business.

Trade Shows Are Still Going Strong

In 2013, the Center for Exhibition Industry Research, or as they are better known, the “CEIR”, analyzed a steady increase in trade show attendance a staggering nine quarters in a row. They went on to predict that growth for trade shows should expect to grow dramatically going into 2015. This surely answers the question are trade shows important? And looking at this data, it’s very easy to see why trade shows work. They are crucial not only for the exhibitors, but also for the attendees.

The Advantages of Trade Show Marketing

Let’s take a look at five reasons for why trade shows are important for marketing and still very effective for both small and large businesses:

  • Networking: As a business owner, there’s nothing better you can do than networking. Building relationships with people who are within your industry, and who are interested in your products, is the fastest and most effective way to spread the word about your brand. On this note, never underestimate the power of one-on-one face time with people that you meet (you never know how that individual might play an important role in your company in the future).
  • Access to Industry Leaders: Depending on the size of the trade show, it isn’t unlikely that you’ll see industry leaders from all over the world setting up their exhibit booth next to yours. Since trade shows have gotten bigger (and better), there has been a growing focus on both presentations and lectures given by industry leaders. Take advantage of these by learning from the experts. Learn about their success stories as well as their thoughts on the latest trends within the industry.

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Trade show logistics to keep in mind

Trade Show Logistics to Keep in Mind

Setting up a trade show exhibit can be both fun and challenging. Unfortunately, some people allow the craziness of preparing for these events to transform them into nervous wrecks. Let’s take a look at a few trade show logistics tips that you can keep in mind to help make the preparation process as fast, efficient, and stress-free as possible.

Tip #1: Shipping  

These days, trade show contractors can easily charge $50+ for 100 pounds of shipment. That can add up to be quite a lot. Fortunately, if you consolidate your shipments, you’ll be able to save a lot of money on getting your exhibit and marketing materials to its final destination. This is an easy way to reduce your trade show logistics costs.

Additionally, if you ship your material directly to the event site will provide you with more peace of mind and will allow you to begin setting up your booth once you arrive. Also, last thing you want is for your crates to become misplaced at or on the way to a trade show marketing event. Consider painting them an exotic color or adding colored tape to them. This should help them stand out among the other thousands of dark crates brought by other exhibitors.

Tip #2: Backup Marketing Material 

This is one of those tips that, once applied, should help you feel much less stress about a trade show marketing event and reduce your trade show logistics costs. Think about it: you’ve probably already spent hundreds, if not, thousands of dollars on your marketing materials. Losing them now would mean losing out on a significant portion of your trade show investment. Not to mention, you wouldn’t have anything to present. Make sure that you back up all audio and visual files onto an external hard drive for additional precaution. Since your marketing material is essentially the heart and soul of exhibit this is a tip that you can’t afford to forget or ignore!

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